1. Add Your Main Keyword Early On In Your Content
It’s no secret that you want to use your keyword a handful of times on your page.
But you may not know that the location of your keyword also makes a difference.
Specifically, you want to mention your main keyword at least once at the top of your page.
2. Keyword Research and Optimization
Conduct thorough keyword research to identify what your target audience is searching for. Then, strategically incorporate these keywords into your content, but don’t overdo it – natural integration is key.
3. Mobile Optimization
With the majority of internet users on mobile devices, your website must be mobile-friendly. Google penalizes websites that aren’t optimized for mobile, so invest in responsive design.
4. Page Speed Matters
Users have little patience for slow-loading websites. Optimize your website’s speed by compressing images, utilizing browser caching, and minimizing HTTP requests.
5. Optimize Your Images
Images are essential for engagement, but they can also slow down your site. Use image compression tools to reduce file sizes without compromising quality.
6. Backlinks and Link Building
Building a strong backlink profile is crucial for SEO. Seek backlinks from reputable websites in your niche. Quality matters more than quantity.
7. User-Friendly URLs
Create clean, descriptive URLs for your pages. Avoid long, convoluted URLs that are difficult for both users and search engines to understand.
8. Secure Your Website with HTTPS
Google favors secure websites. Install an SSL certificate to ensure your website’s URL starts with ‘https’ rather than ‘http.’
9. Social Media Presence
Leverage social media platforms to increase your website’s visibility. Sharing your content and engaging with your audience can boost your SEO ranking.
10. Improve Your Site’s User Experience
Improving your site’s user experience (UX) can, directly and indirectly, help with your SEO.
UX can directly help with SEO because Google knows when people start “Pogo sticking” after landing on your site from the search results.
If enough people bounce from your site to the search engine results, this tells Google that your result didn’t give that searcher what they were looking for.
And your search engine rankings can start to dip.
You can get a proxy measurement of Pogo sticking from Google Analytics. If your page has a really high bounce rate, this might be a sign that users aren’t finding what they’re looking for.
UX can indirectly help with SEO because people are more likely to share and link to user-friendly site.
So if your site is hard to use, uses intrusive popups and ads, and has a bunch of broken links… people aren’t going to link to it.
(Even if you have great content.)
So yeah, UX is something that every site owner should pay attention to anyway. It just so happens that great UX can give your SEO a boost too.
Learn More
Advanced Keyword Research Tutorial (5-Step Blueprint): A deep-dive into finding keywords for content, landing pages and more.
Link Building for SEO: The Definitive Guide: More tips and strategies for building backlinks to your website.
21 Actionable SEO Techniques That Work Great: A list of advanced SEO strategies that I recommend checking out after you’ve implemented the SEO best practices here.
25 Amazing Free SEO Tools: A hand-curated list of tools that can help you implement a lot of the strategies in this guide.
